L' OREAL - Active Cosmetics Event - Health & Beauty Circle - Headline
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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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L' Oreal
Active Cosmetics Event
Mission… Possible!
The Experience.

L’OREAL Active Cosmetics organized a workshop for communicating new product launches and innovation of its three leading brands in dermocosmetics, Vichy, La Roche-Posay and Skinceuticals. The guests were beauty and health media, celebrities, influencers as well as cosmetic doctors.

A super – complex event which took place on Tuesday, February 13th 2018 at the Museum of Cycladic Art in Kolonaki.

The Features.
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1 all day event

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3 brands

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1 venue, 6 floors,
3 presentation rooms,
4 micro-events

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120 attendees,
2 groups

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8 simultaneous moves of attendees from room to room

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3 event support crews,
35 people

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3 room makeovers in 15’

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1 production manager

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2 flow managers

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5 operational assistants

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1 team dedicated to group handling

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1 promo team,
4 people

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3 tailor made mobile quizzes

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3D installations

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FB live feed

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1 quiz through attendees’ mobile

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6 awesome prizes for the winners

The Results.

In a really complex venue which is rather but ideal for multi-dimensional events, Headline managed to cope with a challenging mission to organize 4 different events in a 6-store building. After careful planning, the workshop was completed with efficiency and great success, keeping up the pre-scheduled times, offering an unforgettable experience to the public, which showed a very positive response.