COSMOTE - LOVE - Headline
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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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Cosmote
LOVE COSMOTE brand launch
A LOVEbrand was born.
The Experience.

The biggest Tech Company in Greece launching its corporate Clothing Brand, exclusively designed for its employees.

What???

Now, this is a challenge.

But we made it. With LOVE.

We conceived, created, dressed, animated, LOVE COSMOTE and launched it through a totally engaging experiential corporate campaign.

The Features.

A highly creative teaser phase

A 2day stylish photo and video shooting

A diversified target group of 10000 people

2 impressive pop up stores

2 promo groups of
20 people in 5 different
venues

Numerous promotional
materials (Pop, Digital,
Print)

The Results.

  • A Bronze Award for HEADLINE at the National Event Awards (Gotcha!)
  • 97% of COSMOTE employees engaged and got familiar with the brand
  • 93% of the employees know well what LOVE now means….
  • 64% of the employees believes that COSMOTE is a highly innovative brand, because of such an initiative
  • 5 product series were sold out in the first hours of the launch
  • More than 700 sales have taken place during the first 2 months