Barilla - My Pastagraph - Headline
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Barilla
My Pasta Graph Campaign
A new era for infographics
The Experience.

Does the 25th of October ring any bell? It’s the World Pasta Day. Every year we celebrate it. But this year we made it special. Really special. Five days before and counting down towards the big day with a unique and deliciously fun web experience. Users interact with it by picking their favorite ways of enjoying pasta both in terms of taste and social habits. Once they complete the quiz, users receive their very first and custom “MyPastagraph” Infographic, able to share it and claim great prizes!!

The peak of the campaign takes place at the World Pasta Day, where BARILLA, as the absolute leader, reveals the overall pasta lifestyle trends through the Master Pastagraph 2018. The World Pasta Day was further celebrated at various physical paces around Greece.

The Features.
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One smart user experience web application

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8 Surprisingly fun questions

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5 days of amazing online interactions

The Results.
  • More than 12k page views 
  • More than 8k user generated content 
  • More than 3k social media shares 
  • Thousands of smiles and friends’ fun replies 🙂