BARILLA

25^th of October World Pasta Day, and BARILLA as the leader of the field comes to give the resounding presence and celebrate with a series of events commensurate with the occasion. The events take place at different points of sale and invite people to celebrate, cook, taste and win tempting presents. Considering that such an important day for BARILLA cannot be limited to a certain number of stores, the on line community was called to arms, creating mypastagraph.gr which was the culmination of the World Pasta Day celebration.

The purpose of the action is to create a mechanism that will tempt and allow all Pasta Lovers and everyone to interact and celebrate with BARILLA on that particular day.

My PastaGraph endeavors to chronicle through an entertaining game play the individual pasta lifestyle habits of the users, composing, upon completion, a unique aggregate map that records the annual trends of Pasta Lovers on the occasion of World Pasta Day through live data.